Charlie Bulmer

Course
BA (Hons) Advertising

Award Category
Design


Title

The British Army ‘Fighting Misconceptions’

Artist Statement

A copy-only campaign to increase recruitment, targeted at ethnic minorities, women and those of multiple sexual and gender identities.
Proposition: Challenging stereotypes through copy.

Nominator Statement

Charlie’s project is of an exceptionally high standard and demonstrates the twin disciplines of copywriting and art direction work together. It has also received an international award from the D&AD.

View The British Army ‘Fighting Misconceptions’ document (.pdf)